Filemobile announces compelling suite of products to add voice to the social web
Toronto, CANADA – March 15th, 2010 - Social media software company, Filemobile (www.filemobile.com), is pleased to announce its new suite of products designed to power and harness the exploding social web – the online discussions and commentary around any brand, product, cause, company or person.
 Filemobile’s “Multimedia Comments” application enables users to have their say by commenting upon, voting, and rating brands, companies, products, contests, news stories, sporting events, the weather or, any topic at all, using text, images, webcam, video and audio.
Canadian Living recently launched Filemobile’s “Multimedia Comments” on their website.
“The multimedia commenting tool is an easy way to allow our audience to participate with our brand and connect with each other, which is totally on strategy for Canadian Living’s role as a facilitator, to get deeper audience engagement” said Lynn Chambers, Canadian Living Group Publisher.
Filemobile also announces the release of four additional applications:
- ‘User Generated Content (UGC) Contest’ application | Designed to grow audiences and create compelling contests.
- ‘Broadband Video’ application | Used to distribute video content online.
- ‘Media Community’ application | Deepen engagement with programming, profiles and commenting.
- ‘Citizen Journalism’ application | Encourage viewers, readers and fans to submit and publish user generated news to TV networks from the web and any mobile device.
- ‘Multimedia Comments’ application | Give your audience a voice. Allow your visitors the ability to create conversation around your content.
For a full demonstration of all of the applications, please visit: www.filemobile.com/products
To see examples of recent client work, please visit: www.filemobile.com/clients
Companies now have the technical tools necessary to engage and interact with customers and viewers anywhere.
“Companies realize that they can’t build their business exclusively in public social networks. They need to include social networking and rich media on their own web
and mobile applications as well as interact with public sites. This empowers companies to manage branding, terms of use, privacy, content, user information and
analytics,” said Steve Hulford, Filemobile Founder and Chief Creative Officer.
About Filemobile | Filemobile is a developer of interactive software, working with broadcasters, brands, publishers, agencies, content producers and enterprises such as Transcontinental, CTV, CBC, and Molson Coors. Filemobile has developed its platform and suite of applications to easily execute compelling campaigns utilizing rich media, social networking and user generated content. Features such as social network integration (e.g. Facebook Connect), maps/geo integration, and video support for mobile can be included in any application and are used to grow audiences, deepen engagement and monetize content. Founded in 2006, Filemobile has offices in Toronto and New York.
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