Posted on Brightcove's Blog on March 25th, 2013. Written by Brenna Fitzgerald. Boston, MA. User-generated content is a relatively new phenomenon--originating in the mid-2000s and surging in popularity ever since. Media companies and brands alike have embraced the knowledge, thought leadership and creativity that citizen journalists and consumers bring to their owned online properties. Major household names (i.e. Ford, Doritos) have taken user-generated content one step further by embarking on advertising campaigns driven solely by brand enthusiasts.