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Filemobile Newsletter - Issue 044 - April 2013

Issue 044 / April 2013

CBC gets Hyperlocal with the help of Filemobiles Social Marketing Suite

CBC gets Hyperlocal with the help of Filemobile’s Social Marketing Suite

April 11th, 2012 - Toronto. Trends and innovations such as globalization, the increasing ubiquity of the Internet and widespread communication using mobile devices may have fundamentally transformed the way we share stories—not to mention which stories get the most attention—but one tenet holds true: the most important news that impacts our daily lives on the most personal levels is often generated just steps from where we live and work.

http://www.crowdspark.com/blogpost/10770366

Tim Hortons taps Crowdspark for its Every Cup Tells A Story campaign

Tim Hortons taps Crowdspark for its Every Cup Tells A Story campaign

April 10th, 2012 - Toronto. There are few more iconic examples of Canadiana than the brown, beige and red Tim Hortons cup. Coast-to-coast, from hockey rinks to corporate boardrooms, Tim Hortons is a fixture of this country's cultural and corporate landscape. It's the reason why Tim Hortons launched the Every Cup Tells A Story initiative. The idea behind the project is simple: fans are invited to share stories about the role Tim Hortons coffee plays in their daily lives.

http://www.crowdspark.com/blogpost/1074830a

Three Very Different Brands Embrace User-generated Content

Three Very Different Brands Embrace User-generated Content

Posted on Brightcove's Blog on March 25th, 2013. Written by Brenna Fitzgerald. Boston, MA. User-generated content is a relatively new phenomenon--originating in the mid-2000s and surging in popularity ever since. Media companies and brands alike have embraced the knowledge, thought leadership and creativity that citizen journalists and consumers bring to their owned online properties. Major household names (i.e. Ford, Doritos) have taken user-generated content one step further by embarking on advertising campaigns driven solely by brand enthusiasts.

http://www.crowdspark.com/blogpost/10735888

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